The search engine optimization for small business has two advantages over larger competitors and these are agility and creativity. When you embrace the two philosophies like the part of the digital marketing DNA, the small business may carve the search for the marketing strategy that can run together as big competitors.
A small company can take risks
Large companies do not take the risks. They are not likely to create a controversial content or to allow or to sell snarky ideas. However, small companies and individuals can do this and can take advantages from it. Because small companies have fewer stakeholders, they can sell compelling or controversial ideas. If the content is more creative, it will gain more editorials and organic links which can build a web community.
“To take advantages of your creative ideas, you have to develop the creative linkbait: You can have creative and small groups that have perfect environment so that they can become the brainstorm linkbait. When large companies try to follow the archetypes that have been proven, small business may break the mold to create catchy and clever linkbait ideas outside of the box. It is an opportunity needed to create the type of the linkbait web influencers wants but larger competitors may not understand this” says the SEO team at Los Angeles SEO Services Company. When a business embraces this, it can outpace the business that engages into mechanical or manual link building efforts since the content they are using may be dry.
The small business may create the controversy: the success of the business is the result of dedicated members who are passionate about the industry they like. Because of the passion they have, they are going to have a natural feeling towards the industry that they are living in. They can turn their passion loose to attract more people. The message they send is going to be authentic and big business may not try this method. Even people who disagree contribute to your referral and link traffic.
A small business can use any content
You can leverage your creative CMS, when large companies may be stuck with the use of the CMS which are unfriendly to the SEO, the small business may take the advantage of the free and cheap SEO friendly which are found online. A creative we developer may use WordPress in something that can be powerful like the CMS expression which is affordable at the same time friendly to search engine. The small business does have a choice while big companies are looked into using outdated technology and complex systems.
A business which is agile may influence social web. It is an effective way for the small business in creating the SEO strategy which is disruptive to the competitors. Larger companies may have to pass through complex process of approval of the committees, and lawyers to pass a decision, but the small business may have the opportunity of making faster results.